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Cascade Strategies is a highly innovative market consulting and strategic planning firm based in Bellevue, WA. The firm is composed largely of career strategists and researchers who have mastered many of the most complex and advanced methodologies available to the marketing communications world.
Cascade Strategies was looking for a partner to create software for their innovative biometric data analytics solution for marketing called BioNimbus. The solution allows executing complex consumer behavior research by providing focus groups with VR experiences followed by neural activity scans. The expected software functionality was to include retrieving and processing the data in order to come up with actionable insights allowing brands better understand their consumers and improve their ROI.
Integrio Systems combined its know-how in the field of database management and market-leading technologies to design and build the software solution from scratch. The solution was tailored for biometric data processing and included automated retrieving of data gathered from neural activity devices and adjustable algorithms designed specifically to process complex biometric data ensuring actionable insights as an outcome. The aim was to help marketers maintain a better control over product sales.
The solution allowed the customers of Cascade Strategies better understand the mechanisms of consumer decision making and gain competitive advantage by empowering their marketing with the insights retrieved from BioNimbus. Among the brands that enhance their marketing strategies with BioNimbus there are Kellogg’s, Mars, HP, Microsoft, Nike, Disney and more.
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