BioNimbus is an AI-powered solution which allows executing complex consumer behavior research by providing focus groups with VR experiences followed by neural activity scans.

Solution

Cascade Strategies developed a methodology to track consumer emotional excitement and research the factors that drive purchase. The research participants were brought into VR environments where they could see and interact with different types of product packages. The following data was collected during the process:

• Eye tracking data - to understand which areas of the package attracted more attention
• GSR data - to track emotional excitement;
• EEG data - to track emotional excitement & brain activity.

Integrio created a data analytics engine to classificate the data retrieved and provide Cascade with predictive insights based on the results of experiments that were held. Integrio worked closely with Cascade Strategies to improve the mathematical algorithms applied and make the predictions more accurate.